December 2020

Renting to Gen Z’s. Who are they and are you ready?

  Renting to different demographics brings with it different challenges. Unlike the Millennials – who came of age during the Great Recession – this new generation “Z” was in line to inherit a healthy economy with low unemployment. Everything changed in 2020, as COVID-19 has reshaped our country’s social and economic landscape. Instead of looking ahead to a world of opportunities, Gen...

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